Attack of the Inflatable Marketing Animals

I'm still amazed every time I drive past another huge animal or cartoon character stationed outside a car dealership or restaurant or just anywhere really. Joliet has a fascination with using these to promote their businesses and I still don't really get it. True, they do catch my eye, but really they just make me think "that place is a bit too cheesy for me."
I spotted another one right before Easter. It was a huge pink bunny at a busy intersection. I didn't get a clear picture, but I'll post it anyway.
I also drive by a car dealership that has a cowboy at one end of the lot and a giant purple dinosaur at the other end. Cause, you know, nothing says "Used Car Sale" like a giant dino and his cowboy pardner.